Brand Identification Manuals for Coca-Cola rvb books NICOLAS VALOIS

NICOLAS VALOIS

1967 – 1976 at the Kunstverein für die Rheinlande und Westfalen

Chanel beauty story by Thom Walker

and moments that reveal the intimacy and complexity of portraiture

creatives from Africa

Brand Identification Manuals for Coca-Cola rvb books NICOLAS VALOISCompiled from archival documents spanning 196979, Brand Identification Manuals for Coca Cola explores a period in the companys branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca Cola Arden Square, which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and